TEDxESADE 2012

A mentor and specialist in user experience (UX) and design thinking, Ian Collingwood helps organizations understand their customers and see the world through their eyes. A strong believer in Lean methodologies, Collingwood has set up several companies, and is currently running a consultancy, UXdna, around the concept of user experience. He also serves as a mentor Seedcamp, Leancamp, TechHub and LeanStartupMachine, sharing his knowledge and expertise in entrepreneurship and customer behavior.

Feargal started his career working on a factory floor in Dublin, Ireland, where he quickly 'graduated' to production management before being hired into Apple Computer's European Manufacturing facility in Cork, Ireland. In Apple's tumultuous late 1990's his career took off holding senior positions in Global Operations in Cupertino and eventually running European Logistics at Apple's Dutch Operations HQ. Following this he held leading positions at Lexmark, Seiko Epson and finally Lenovo. Passionate about people, business, and start-ups in particular, Feargal moved to Barcelona as a life-choice for his family and to get actively involved with new companies. Separately Feargal is CEO of Securiforest, an OS management start-up. He has an MBA from IE in Madrid, Studied International Management at INSEAD and has been a guest lecturer in EDADE, IESE and many industry forums and events.

César Ramírez Martinell is the CEO of Cesar Martinell & Associates, a prominent architectural firm in Barcelona. He is the grandson of its founder, who founded the company in 1916, and who was a student and apprentice of Antoni Gaudi. In addition to managing his firm he serves on the board of several construction and engineering companies. He has been part of several large projects in Barcelona, having worked on the MACBA, and was also involved in The Guggenheim Museum in Bilbao. With a disruptive construction technology he is trying to make housing more afforadable worldwide.

He is a member of the Institute of Public Management (IDGP). He co-directs the courses The Managerial Function in Non-Governmental Organizations, and Leadership and Social Innovation, with the collaboration of Fundació "la Caixa". He currently manages the Social Enterprise Knowledge Network (SEKN) research at ESADE, led by the Harvard Business School and supported by Funfación Avina. He has published various articles and books on management in the third sector. He is a co-author of "La gestión de las organizaciones no lucrativas" (Deusto, 1998), "Los retos en la gestión de las organizaciones no lucrativas" (Granica, 2004), "Nonprofit organizations: Challenges and Collaboration" (Palgrave, 2006) abd "Effective Management of Social Enterprises" (Harvard University, 2006). In recent years he has collaborated on strategic planning tasks with Intermón-Oxfam, Medicus Mundi, the Centre Excursionista de Catalunya and the Fundació Jesuites Educació. He is a member of the Board of Trustees of the Fundació Catalana de l'Esplai (Barcelona) and of the Fundación Lealtad (Madrid). Since 2002 he has formed part of the Social Council of the Inditex Group (Arteixo, Galicia).

Alex Barrera is the founder and CEO of Press42, a matchmaking platform bringing together start-ups and bloggers. He is also the co-founder and CEO of Tetuan Valley, an international program aimed at fostering entrepreneurship. He is an agile/lean professor at Proyectalis and is involved with StartupDigest and Sandbox Network in Madrid.

Lane has been putting serendipity to work for over ten years. He has founded several companies, from his first, sadly failed startup in 1999 (don't ask) to more successful ventures: co-founding Adaptive Path, the first user experience design firm, and Get Satisfaction, an online customer service community platform used by over 100,000 companies, which he started with "Get Lucky" co-author Thor Muller. Other trending topics of interest include: improv theater as a management technique, pop-up cocktail parties, and tying together behavioral neuroscience, modern network theory, and Buddhism.